Case Study: PurCotton achieves faster, consumer-driven product innovation with Centric Software

Purcotton Builds a Collaborative, Efficient and Open Product Development Management Platform with Centric PLM™

PurCotton, a cotton-focused consumer goods company with roots in medical products, was looking to complete its “three-step strategy” for digital transformation and needed a more collaborative, market-oriented product development platform. Before implementing PLM, product design relied heavily on prior R&D experience and disconnected systems, making coordination and decision-making harder. PurCotton chose Centric Software and Centric PLM to support its product development and go-to-market process.

With Centric Software, PurCotton built a cross-departmental PLM platform that connected data across eight product databases, streamlined R&D workflows, and improved collaboration, visualization, and data-driven decision-making. The project delivered five process reforms, reduced document-management burden, and saved time and material costs, while helping PurCotton better align products with consumer demand and shorten new product launch cycles.

PurCotton

Zheng Lin

PurCotton