Case Study: Panasonic Connect unifies product data and assets with Centric Software Centric PXM

Panasonic unifies product data across regions with Centric Software to power AI-ready customer experiences

Panasonic Connect, a core B2B company within Panasonic Group, faced significant challenges with product information scattered across tools, teams, and regions. This led to inconsistent data quality, slow manual updates, and delays in customer self-service, all while needing a stronger foundation for future AI and compliance demands. To address this, they turned to Centric Software and implemented their Centric PXM solution, an integrated PIM and DAM platform.

Centric Software provided a unified global hub for product information and digital assets. The solution enabled Panasonic Connect to drastically improve data quality and efficiency, enhance the customer self-service experience, and simplify localization workflows. Importantly, Centric PXM created an AI-ready data structure, building a machine-readable foundation for future initiatives while delivering consistent customer experiences from a single source of truth.

Panasonic