Case Study: Mizuno achieves unified global product operations and stronger D2C growth with Centric PXM

Mizuno unifies hundreds of thousands of SKUs with Centric Software

Mizuno, a global sporting goods brand, faced fragmented product data and manual workflows across its many regions and hundreds of thousands of SKUs. This led to inconsistent e-commerce content, errors, and a weakened direct-to-consumer brand experience. To address this, Mizuno partnered with Centric Software and implemented its Centric PXM platform, which combines PIM and DAM capabilities.

The solution from Centric Software provided a unified global platform for product information and digital assets, streamlining e-commerce listing and enabling company-wide access to consistent content. This resulted in significant time savings, fewer errors, stronger brand consistency across regions, and a better foundation for D2C sales. Mizuno also established the structured data foundation needed for future AI-powered personalization and growth.

Mizuno