Case Study: MAXRIENY achieves scalable multi-brand growth with Centric Software's Centric PLM

MAXRIENY Drives Multi-Brand & Multi-Business Strategy with Centric PLM™

MAXRIENY, part of CC Universe, was pursuing a multi-brand, multi-business growth strategy that was becoming difficult to manage with disparate systems and offline data. The company needed a shared platform to centralize product creatives and information, so it turned to Centric Software and Centric PLM to support product planning, production, and sales.

Centric Software implemented Centric PLM to create a centralized fashion PLM environment with streamlined roles, transparent product development, and brand knowledge repositories. The solution improved data consistency, enabled tracking by brand and business model, reduced time spent searching for product information, and strengthened reporting for better decision-making; MAXRIENY also reported improved workflows and reduced downstream inefficiencies.

MAXRIENY

Sara Wong

Chief Designer