Case Study: Mark Fairwhale achieves total digital transformation with Centric Software's Centric PLM

Mark Fairwhale Drives Total Digital Transformation with Centric PLM™

Mark Fairwhale, a leading Chinese menswear brand, set out to accelerate its digital transformation and build an in-house, end-to-end process spanning product planning, design, materials management, and supply chain operations. To support this challenge, the company partnered with Centric Software and adopted Centric PLM to modernize its management infrastructure and enable a more agile digital business model.

Centric Software implemented Centric PLM to connect planning, design, and supply chain workflows, improve data sharing, and standardize cross-department collaboration. The results included optimized workflows, higher efficiency, better resource integration, and a stronger digital mindset across teams, helping Mark Fairwhale turn data into business value and lay the foundation for broader enterprise-wide digitalization.

Mark Fairwhale

Yang Kuntian

Chief Executive Officer