Case Study: Lindex Improves Pricing and Assortment Decisions with Centric Market Intelligence

Lindex scales e-commerce testing to 20% of sales with Centric Market Intelligence

Lindex, a Swedish fashion company, faced challenges in making data-driven decisions as they were manually tracking competitor pricing and assortment strategies. This made it difficult to know when and how much to adjust their own prices and to optimize their product offerings. To address this, Lindex selected Centric Software's AI-driven analytics solution, Centric Market Intelligence.

By implementing Centric Market Intelligence, Lindex gained easy access to competitive data, which provided the confidence to make informed pricing and discounting decisions. The solution enabled them to test new designs quickly on their e-commerce site and optimize their assortments based on competitor analysis. Centric Software's tool delivered tangible results, including significant cost savings through optimized discounting and the ability to confidently follow market price trends during periods of high inflation.

Lindex