Case Study: Guangzhou Restaurant Group achieves faster, more consumer-driven R&D with Centric Software Centric PLM

Guangzhou Restaurant Group Transforms Cantonese Cuisine with Centric PLM™

Guangzhou Restaurant Group’s Likoufu brand, a long-established Cantonese cuisine producer, was struggling to control the pace of product development and improve R&D coordination as consumer input became more important. To address these challenges, Guangzhou Restaurant Group chose Centric Software and implemented Centric Food and Beverage PLM to digitize product lifecycle management from consumer demand through launch.

Centric Software delivered a unified, digital PLM platform that improved process control, data visibility, collaboration, and project management across R&D teams. The first phase was completed in just three months, helping Guangzhou Restaurant Group move away from paper- and spreadsheet-based work and achieve faster, more user-driven implementation than any previous IT project, with a stronger data foundation for future closed-loop digital R&D.

Guangzhou

Huang Dayao

Business Director