Case Study: Frankies Bikinis achieves faster product innovation and seamless collaboration with Centric Software

Frankies Bikinis Takes the Plunge into Efficiency with Centric PLM™

Frankies Bikinis, the California-born swimwear brand turned fast-growing lifestyle label, needed a better way to manage increasingly complex product development as it expanded beyond swimwear into apparel, knits, accessories, and high-profile collaborations. Before using Centric Software’s Centric PLM, the team relied on spreadsheets and manual processes that created limited visibility and frequent errors.

Centric Software implemented Centric PLM to centralize product development, track details like BOMs, trims, costing, and approvals, and improve collaboration across teams and partners. The results were measurable: product launches became faster, swim collections grew 15% season over season, apparel rose to half of the assortment, production errors became almost nonexistent, and product development was streamlined from two roles into one.

Frankies Bikinis

Kalin Mowry

Director of Production and Development