Case Study: DANIELS accelerates e-commerce launches with Centric PIM and Centric DAM

Daniels cuts product launch time by 50% with Centric Software

Daniels, a German fashion retailer, was struggling with inefficient and time-consuming manual processes for managing its massive volume of product data and digital assets. This lack of a centralized system caused significant delays in launching products online and provided no visibility into the product readiness workflow. To address this, Daniels turned to Centric Software and implemented its Centric PIM and Centric DAM solutions.

The AI-driven solutions from Centric Software automated data workflows and enrichment, centralizing all product information and assets. This implementation cut the time to launch a product online by 50%, from eight days down to four. The automation also enabled efficient cross-selling, saving an estimated 270 days of labor per year and significantly improving data quality and consistency for scalable e-commerce growth.