Case Study: Ciudadela drives product development growth with Centric PLM

Ciudadela doubles product and revenue growth with Centric PLM

Ciudadela, an Argentinian sock, underwear and apparel company, faced significant challenges due to its rapid growth. Its reliance on spreadsheets, emails and remote work across multiple locations created a lack of visibility, inefficient processes and an inability to control costs or respond to market trends. To support its goal of doubling revenue, the company sought a digital solution and chose Centric PLM from Centric Software.

By implementing Centric PLM, Ciudadela established a single source of truth for all product information. The solution provided holistic visibility into collections and calendar management, enabling real-time cost control, better remote collaboration and more flexibility to adjust to market changes. The company achieved across-the-board acceptance of the new platform, which is expected to be a foundational part of its continued digital transformation and growth strategy.