Case Study: Crocs achieves faster, more collaborative product development with Centric Software

Centric PLM™ Drives Collaboration and Creativity at Crocs

Crocs, the global footwear brand, faced growing pains from rapid expansion across more than 90 countries, which created misalignment, poor communication, and difficulty prioritizing work. To address these challenges, Crocs turned to Centric Software and its Centric PLM solution to create a single source of truth and improve product development processes.

Centric Software implemented Centric PLM to streamline workflows, sharpen project prioritization, and give teams and suppliers better access to accurate, timely information. The result was stronger cross-functional collaboration, more control over shared data, and faster, more focused product creation—so much so that Crocs described Centric PLM as becoming the “heartbeat of the organization.”

Crocs

Michelle Poole

SVP Global Product & Merchandising