Case Study: a global F&B company streamlines B2B ordering and boosts customer engagement with Centric Consulting

Global F&B Company launches custom B2B app in 5 countries with Centric Consulting

The client, a global food and beverage company, faced the challenge of modernizing its manual B2B ordering process to better track customer preferences and meet dynamic consumer demands. They partnered with Centric Consulting to build a highly engaging, custom mobile application that would digitize and simplify the ordering experience for their retail partners while enhancing customer engagement through features like gamification and rewards.

Centric Consulting assembled an end-to-end team that designed and built a scalable B2B app for iOS and Android, focusing on user onboarding, digital ordering, and customer engagement. The solution was successfully launched in multiple countries, streamlining the ordering process, providing real-time data, and increasing customer engagement. The vendor's offshore support team continues to assist with the global rollout, enhancing functionality and ensuring app stability.