Case Study: Gilley reinvents its umbrella experience with Centreline

Gilley launches V2.0 with Centreline after successful Kickstarter campaign

Gilley, a startup that had successfully launched an umbrella via a Kickstarter campaign, came to Centreline seeking innovation and a creative approach to overcome common user struggles with their product. They were looking to develop a second version that would add significant value to an otherwise overlooked everyday item.

Centreline focused on evolving the product into a premium design with an improved user experience. This involved optimizing the water-tight case, pushing material limits for better ergonomics, and refining every detail for enhanced tactility. The solution resulted in the Gilley V2.0, a sleek, compact umbrella produced more efficiently for superior quality and performance, which was successfully launched following its successful Kickstarter campaign.

Gilley