Case Study: Gilley achieves startup success with Centreline

Gilley launches a Kickstarter campaign with Centreline

Gilley, a startup, came to Centreline seeking innovation and a creative approach to overcome the daily struggles people face with traditional umbrellas. Their challenge was to reinvent this common product for a successful Kickstarter campaign and subsequent manufacture.

Centreline provided a comprehensive solution that included designing a protective sleeve with a strong brand identity and sourcing quality parts for a durable, tactile experience. The focus was on a quick user experience and meticulous refinement of details, including a custom hydrophobic canopy material. The result was a highly successful Kickstarter campaign, which served as a testament to the product's value and the effective work undertaken by Centreline.

Gilley