Case Study: Ocean Front Counseling boosts revenue and speeds payments with CentralReach CR BillMax

How Ocean Front Transformed Billing to Boost Revenue, Speed Up Payments, and Lighten Staff Workload

Ocean Front Counseling, led by Dr. Sharon Willey-Spurrier, is a provider serving children and adults with autism and IDD across Maryland and Delaware. As the organization grew, its in-house billing process became time-consuming and inconsistent, creating administrative strain, delayed payments, and cash flow pressure. To address these challenges, the team turned to CentralReach and its CR BillMax solution.

CentralReach implemented CR BillMax as a fully managed billing service, giving Ocean Front Counseling real-time visibility, cleaner claims, and support through payor changes. The results were significant: claim rejections dropped 40% in the first 90 days, staff recovered the equivalent of four full days of work, and reimbursement improved to a 97% gross collection rate within a two-week cycle. CentralReach also helped the organization stay audit-ready and use stronger cash flow to open a new ABA clinic.

Ocean Front Counseling

Sharon Willey-Spurrier

President and Founder