Case Study: New Zealand Blood Service increases blood and plasma donations with Central Station

New Zealand Blood Service helps more New Zealanders donate blood & plasma with Central Station

The customer, New Zealand Blood Service, faced the challenge of engaging diverse audiences and managing complex operational requirements to convert people into regular blood and plasma donors. The vendor, Central Station, utilized the SilverStripe framework to restructure, redesign, and rebuild the service's website to address these needs.

Central Station implemented a solution featuring a streamlined booking system, an eligibility quiz, and a personalized donor portal to simplify the donation process. The results included a more effective platform that made it easier for people to become first-time donors and book appointments, ultimately helping more New Zealanders donate blood and plasma more often.

New Zealand Blood Service