Case Study: Royal Caribbean Arabia achieves streamlined, automated sales and pipeline management with CentraHub CRM

Royal Caribbean Arabia - Customer Case Study

Royal Caribbean Arabia, the exclusive representative for Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises across nine Middle East and North African markets, faced fragmented, paper-based sales and customer-data processes that limited accessibility and prevented personalized, automated workflows. To modernize operations, they implemented CentraHub CRM’s automation-driven CRM for marketing, sales and services.

CentraHub CRM automated order-form filling, segmented suspects and prospects, enabled mass email/SMS and automated follow-ups, and provided customer profiling and booking history. As a result, teams can focus on marketing, selling and resolving customer pain points while tracking the entire lead journey, converting leads into opportunities, managing the revenue pipeline, and coordinating sales visits, activities and documents more efficiently.

Royal Caribbean Arabia

Mohamed Saeed

General Manager