Case Study: Al Handal International Group achieves automated reporting and reduced manpower with CentraHub CRM

Industry Specific, Cloud Hosted and Award-Winning CRMSolutions with Expansive Features and Integrations

Al Handal International Group, a diversified conglomerate headquartered in Dubai with operations across the Middle East and Europe, was managing buyer and project information in manual spreadsheets, consuming significant man‑hours with no way to generate instant reports or access data on the go. To address this, the group engaged CentraHub CRM and its cloud‑hosted CRM solution to replace the spreadsheet-based process.

CentraHub CRM implemented customizable templates and automated storage of customer records — capturing investments, preferred properties, contract terms and financial details — and integrated the data with accounting and ERP systems to provide a single platform for buyers and projects. The CentraHub CRM deployment eliminated manual data entry, delivered an immediate ROI through reduced time and manpower to generate project and buyer status reports, and enabled prospective buyers to access availability reports, improving customer satisfaction.

Al Handal International Group

Faris Balbeisy

General Manager