Case Study: Aditi International achieves streamlined operations and boosted sales with CentraHub CRM

Aditi International - Customer Case Study

Aditi International, an India-based producer and exporter of premium essential oils, struggled with operational inefficiencies caused by multiple disjointed systems, heavy reliance on Excel for customer data, poor lead management and no automated email alerts—leading to data silos, inaccuracies and missed growth opportunities. To address these challenges, Aditi International selected CentraHub CRM software to provide a centralized platform with role-based access, integrated product/sales visibility, sample tracking and a tailored sample request module.

CentraHub CRM delivered a unified data hub, automated data management, targeted email automation, customer segmentation, sales/lead tracking and performance analytics to replace manual processes and disparate tools. The solution streamlined operations, improved data accuracy, increased customer engagement through personalized automated communications and produced a noticeable boost in sales and revenue while simplifying daily workflows for Aditi International.

Aditi International