Case Study: Methodist McKinney Hospital achieves stronger brand awareness and lead generation with Centipede Digital

Methodist McKinney Hospital turns to Centipede Digital for a 4k virtual tour and a stronger brand identity

Methodist McKinney Hospital, a physician-owned health system, was facing challenges with brand awareness and lead generation due to an outdated website and a lack of marketing strategy. They engaged the full-service marketing agency Centipede Digital to address these issues and help them gain momentum in the marketplace.

Centipede Digital developed a comprehensive brand strategy, including a new tagline and identity, and created a new HIPAA-compliant website with marketing automation and an AI bot. The solution also included immersive virtual tours, a targeted radio campaign, and the development of a specialized sports medicine marketing branch. The vendor's efforts successfully positioned the hospital for growth, with strategies designed to turn online searchers into customers.

Methodist McKinney Hospital