Case Study: Swiss Life Deutschland Vertriebsservice GmbH boosts sales trainee learning with Centigrade GmbH’s award-winning 34d City

Swiss Life Deutschland Vertriebsservice GmbH wins eLearning Award 2025 with Centigrade GmbH

The customer, Swiss Life Deutschland Vertriebsservice GmbH, faced the challenge of effectively training its sales trainees to meet complex regulatory requirements, specifically for §34d training. They needed an innovative, digital solution to deliver the subject matter in a sustainable way that deepened the learning experience, and they partnered with vendor Centigrade GmbH to achieve this.

Centigrade GmbH developed an award-winning serious game called "34d City" using Angular. The solution used simulation-based learning where trainees build trust with virtual customers to expand their client base, successfully integrating both philanthropic and achiever motivational elements. The result was highly positive user feedback, with trainees finding the game more engaging and closer to real-life consulting than traditional methods. The project's success was formally recognized when it won the eLearning Award 2025 in the Virtual Learning Worlds category.

Swiss Life Deutschland Vertriebsservice GmbH