Case Study: TruLog achieves 395% ROAS with CenterTable's data-driven paid media strategy

TruLog achieves 395% ROAS with CenterTable

TruLog, a national leader in steel siding, faced a challenge with fragmented execution and inconsistent performance from their paid media campaigns, making it difficult to efficiently drive qualified leads. They partnered with the vendor CenterTable to create a unified, data-driven strategy to organize and optimize their paid media investment.

CenterTable implemented a holistic solution that integrated paid social and PPC campaigns to support the full customer journey. They tailored campaigns to each product line and geographic market, rebuilt prospecting efforts, and integrated with TruLog's CRM for real-time optimizations. This approach achieved a 395% return on ad spend and delivered year-over-year sales growth for four consecutive years.

TruLog