Case Study: Intermountain Health boosts patient engagement and appointment bookings with CenterTable

Intermountain Health boosts click-through rates 6x with CenterTable

Intermountain Health faced the challenge of cutting through the noise of generic healthcare advertising to drive patient awareness, engagement, and appointment bookings. They partnered with vendor CenterTable to revolutionize their social media advertising strategy by moving beyond traditional stock photography and standard messaging.

CenterTable implemented a comprehensive custom creative strategy, developing audience-centric vertical videos and social-native content for multiple service lines. This solution delivered unprecedented results, including click-through rates up to six times higher and cost-per-click reductions of up to 87%. The campaigns directly increased scheduled appointments, demonstrating a clear return on investment and a measurable impact on patient actions and community health outcomes.

Intermountain Health