Case Study: Food Bank of the Rockies drives donations and awareness with GroundFloor Media

Food Bank of the Rockies closes its final 15% funding gap with CenterTable

Food Bank of the Rockies, a regional hunger relief organization, faced increasing demand for its services due to a growing population and reduced federal support. They partnered with the vendor CenterTable (also referred to as GroundFloor Media in the text) to devise a communications strategy for publicly launching the final phase of a capital campaign to fund a new, larger distribution center.

CenterTable executed a "hard hat tour" media event at the construction site to generate awareness and drive donations. The solution resulted in widespread media coverage across all major Denver outlets. This success directly led to significant one-time donations of $50,000 and $100,000, a surge in web traffic, new monthly donors, and provided lasting momentum for the campaign, helping Food Bank of the Rockies close its funding gap.

Food Bank of the Rockies