Case Study: Coloradans Protecting Patient Access achieves a legislative compromise on health care policy with CenterTable

Coloradans Protecting Patient Access drives 1,700+ emails to lawmakers with CenterTable

Coloradans Protecting Patient Access (CPPA), a broad coalition of Colorado-based organizations, faced a challenge when ballot measures were introduced that threatened to drive up health care costs and reduce patient access. CPPA partnered with CenterTable's advocacy communications division to launch a strategic effort to advance a balanced legislative solution and influence health care policy.

CenterTable implemented a two-pronged communications strategy that included earned, owned, and paid media to mobilize public support and engage lawmakers. This effort generated over 1.67 million ad impressions, drove 14,600 website visitors, and resulted in more than 1,700 emails sent to lawmakers. CenterTable's work contributed to a successful legislative compromise that prevented a costly ballot fight and preserved essential medical confidentiality laws.

Coloradans Protecting Patient Access (cppa)