Case Study: Beaver Creek Resort boosts summer visitation with CenterTable

Beaver Creek Resort boosts summer reach to 473M with CenterTable

Beaver Creek Resort Company, a premier Colorado travel destination known for its winter activities, faced the challenge of driving summer visitation. To raise awareness of its summer offerings, particularly its extraordinary culinary experiences, the resort partnered with vendor CenterTable (a GroundFloor Media company) for a marketing and communications campaign.

CenterTable implemented a comprehensive strategy that included an earned media program, partnerships with local and national influencers, and the creation of tailored organic social content. This approach successfully repositioned Beaver Creek as a premier summer destination. The campaign generated over 500,000 views, a 10% engagement rate, and earned media coverage with a reach of over 473 million, significantly elevating long-term awareness and interest.

Beaver Creek Resort Company