Case Study: American Academy of Pediatrics, Colorado Chapter drives safer firearm storage with CenterTable

American Academy of Pediatrics, Colorado Chapter enrolls 29 practices and distributes nearly 10,000 cable locks with CenterTable

The American Academy of Pediatrics, Colorado Chapter (AAP-CO) faced the challenge of firearms being the leading cause of death for children in Colorado, with many families storing guns unsafely despite a new state law. AAP-CO partnered with the vendor CenterTable (GroundFloor Media) to launch the Secure Their Future campaign, aiming to leverage trusted pediatricians to lead this sensitive public health conversation.

CenterTable developed a comprehensive communications strategy and created the Secure Their Future brand, a messaging framework, and a full suite of bilingual tools for clinicians. The solution included a website, training, and a program providing free cable locks. The campaign enrolled 29 pediatric practices across 14 counties, distributed nearly 10,000 cable locks, and achieved 1.2 million paid media impressions. Most significantly, it successfully normalized the safety conversation and drove measurable behavior change, even in communities with strong hunting cultures.

American Academy of Pediatrics, Colorado Chapter