Case Study: a leading home security company achieves 141% lead growth with Centerfield

Leading Home Security Company - Customer Case Study

Centerfield helped a leading home security company address rising competition in a rapidly changing market driven by IoT and wireless technologies. The company wanted to protect market share, attract more in-market consumers, and grow sales year over year, so it turned to Centerfield’s digital customer acquisition expertise and its Dugout marketing optimization platform.

Centerfield implemented a full-service marketing strategy that expanded paid search and other media channels, created thousands of automated ads, used Dugout’s Experiment Center to test and improve mobile landing pages, and added competitive positioning to highlight the client’s advantages. As a result, lead volume increased 141% year over year from January 2018 to January 2019, contributing to more sales, a larger customer base, and over $100 million in revenue driven to date.