Case Study: One Cloud achieves rapid product improvements and market validation with Centercode

One Cloud Partners with Centercode to Test Their First Software Product

One Cloud, founded by photographers Gavin and Erin Wade, is a software platform (Mac/Windows/iOS) that streamlines how photographers deliver and brand digital images for client browsing and ordering. After more than a year of development, the team needed to validate market demand and learn how real users would interact with the product.

They partnered with Centercode’s Managed Betas for a focused 4-week beta that distributed builds, gathered real-time feedback, and provided a dedicated beta manager. The test uncovered initial setup issues that were quickly addressed, produced actionable insights on features, pricing and usage, and built an eager early-user base — results included 89 participants, 148 completed surveys, 396 forum posts, 32 feature requests and 60 bugs reported.

One Cloud

Gavin Wade

Founder