Case Study: Essity strengthens its corporate culture with Center for Creative Leadership

Essity rolls out new culture companywide 3 months after IPO with Center for Creative Leadership

Essity, a Swedish multinational hygiene and health products company, faced the challenge of articulating and defining a new corporate culture as it prepared to spin off from its parent company and go public. They partnered with the Center for Creative Leadership (CCL) to use its organizational culture change and senior executive team development services to create a culture that would serve as a strategic pillar and provide a competitive advantage.

The Center for Creative Leadership implemented a six-step process that involved gathering input from hundreds of employees and senior executives to define core values. The solution resulted in the immediate companywide acceptance of new beliefs and behaviors. The Center for Creative Leadership helped Essity quickly integrate these into hiring, promotion, and recognition practices, ensuring the new culture was embraced from leadership down to all associates.

Essity