Case Study: Barclaycard strengthens strategic leadership with Center for Creative Leadership

Barclaycard boosts leadership effectiveness with Center for Creative Leadership, with 100% of participants reporting improvement

Barclaycard, a global payment business and part of Barclays PLC, faced significant internal and external challenges. Internally, it needed to drive greater collaboration and innovation to improve customer experience. Externally, it was operating in a turbulent financial sector. The company required a unified leadership development strategy to equip its managers with skills like collaboration, influence, and translating strategy into action. They partnered with the Center for Creative Leadership to address this need.

The Center for Creative Leadership worked with Barclaycard to craft a custom leadership development program combining big-picture strategy with individual development, featuring executive coaching and a custom Benchmarks® 360 assessment. The results were strong, with 100% of participants feeling they had become more effective leaders. Furthermore, 92% of direct reports said their managers were more effective and more collaborative, with 80% of teams feeling more empowered and 70% more engaged.

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