Case Study: American Healthcare System Builds a Positive Coaching Culture with Center for Creative Leadership

American Healthcare System more than doubles internal coaches with Center for Creative Leadership

The American Healthcare System, a major US-based healthcare organization with over 50,000 employees, faced a challenge where its internal coaching program was perceived negatively as a tool for correcting poor performance rather than as a development opportunity. They partnered with the Center for Creative Leadership to improve their coaches' skills, implement assessment processes, and shift the organizational culture around coaching.

The Center for Creative Leadership provided a customized version of its coach training for leaders, which included intensive hands-on practice with certified coaches and a customized 360 assessment. As a result, the number of internal coaches more than doubled, coaching engagements are now tracked with automated assessments, and the program's appeal grew significantly. Measurable impacts include 94% of participants acquiring new knowledge and skills and 96% who would recommend the training.