Case Study: Global Ad Exchange achieves marketing, data research and lead-generation excellence with Centcom

Global Ad Exchange - Customer Case Study

Global Ad Exchange, a large ad exchange doing business with over 200 selected publishers and networks across Germany, the UK, the USA, Canada and Mexico, needed scalable support for marketing, data research, lead generation and customer service. They engaged Centcom and its CCDS platform services to provide the technology and operational support required to manage and grow their cross‑border publisher relationships.

Centcom deployed its CCDS platform services and a dedicated communications team to deliver ongoing support, performance optimization and proactive account management. According to Global Ad Exchange, Centcom’s constant communication and technology helped improve marketing, data research, lead generation and customer service, consistently meeting and often exceeding expectations and strengthening the customer’s ability to operate across its publisher network.