Case Study: Vitra AG achieves consistent omnichannel marketing and major efficiency gains with Censhare

Vitra counts on censhare to build sustainable communication to market their sustainable designs

Vitra is a Swiss design company focused on creating durable, functional furniture and interior concepts. Facing a multichannel marketing challenge—needing consistent, media‑neutral communication across print, web, social and local dealers—Vitra wanted a single system to manage product data, translations and assets while replacing disparate image, PIM, CMS and file systems.

Vitra implemented censhare as a single-source Digital Asset Management and Omnichannel Content Management platform, integrating workflows from content creation to publication and a real‑time ERP interface for stock and pricing. The result was centralized content and product data, automated localization and production processes, much higher transparency and marketing efficiency, reduced costs and a rapid return on investment.

Vitra AG

Matthias Wesselmann

Former Head of Group Marketing & Communication