Case Study: Large US Retailer achieves faster, more personalized marketing with Censhare

This department store is giving its staff a more connected working experience with censhare

The Large US Retailer, a 90-year-old department store chain, wanted to make marketing more efficient and deliver more personalized customer communications while helping employees work more seamlessly across channels. To do this, it worked with Censhare and its digital asset management, product information management, and content management platform to reengineer internal workflows and connect teams.

Censhare automated and standardized processes for photo studio operations, print ad inserts, email production, and other marketing activities, replacing manual project tracking and scattered tools. The results included a 16-week production cycle instead of 24 weeks for inserts, at least 50% lower production time in email work, 95% fewer print-date changes, and about $275,000 saved annually through asset reuse, with more than 1,300 staff benefiting from the new system.