Case Study: Steinberg achieves rapid e‑commerce growth and 48× faster product updates with Censhare

Steinberg relies on censhare as a central company wide information management hub to underpin further rapid growth

Steinberg Media Technologies, a leading maker of professional music and audio production software and hardware selling 50+ products worldwide, was struggling to sustain rapid ecommerce growth because product information and assets were scattered across silos, spreadsheets and personal drives. Managing multi‑language website and shop content had become a manual, error‑prone “copy and paste” operation that threatened the company’s ability to scale and sell directly online.

Working with MSP, Steinberg implemented censhare as a central content hub (PIM/DAM/CMS) with a headless CMS and semantic metadata, automating inheritance, approvals, translations and REST delivery to the website. The result: product updates that once took four hours now take five minutes, SKUs go live in one hour instead of three days, image searches drop from ~30 minutes to 10 seconds, 100 sites are driven automatically, and the company now has an end‑to‑end, reusable content process that removed manual work and boosted ecommerce agility.

Steinberg

Jonas Baumbach

Head of Digital