Case Study: Spark44 achieves 68% faster content production and £55M savings for Jaguar Land Rover with censhare

Spark44 is using censhare to help save Jaguar Land Rover £55 million and speed up content production by 68%

Spark44, a joint-venture agency set up with Jaguar Land Rover in 2011, was tasked with simplifying global agency management, protecting brand consistency and cutting marketing costs while also scaling highly personalised content across multiple markets — all without expanding headcount. With creative quality non-negotiable, the team needed a way to "buy time" and speed up production across a complex, global workflow.

Spark44 implemented censhare as a single source of truth for digital assets, product information, web CMS, approvals and email distribution, giving visibility across 19 offices and 11,000 users with 300,000 assets. The platform sped global content production by 68%, improved resource allocation and approval workflows, and has contributed to roughly £55 million in savings for Jaguar Land Rover.

Spark 44

Ahmed Hasan

Head of Digital Marketing