Case Study: PLUS Retail achieves rapid migration and faster local marketing with censhare

Putting the Flavor into Food Retailer’s Marketing

PLUS Retail, a Dutch grocery cooperative with around 270 stores, urgently needed a new content platform when its existing CMS was announced as end‑of‑life. The retailer had to replace the system within months while continuing to support localized store marketing, weekly flyers and the production of shelf cards across hundreds of locations — a complex, time‑sensitive challenge.

censhare delivered a full DAM and content management solution (including Headless CMS) on AWS, implemented in about five months. The platform now supports 400+ users, manages roughly 500,000 digital assets and produces up to 3,000 shelf cards weekly, speeding up flyer production, improving output quality, reducing support tickets and enabling store-level creation of local communications — a scalable, future‑proof system that other departments are already adopting.

PLUS Retail

Joyce Stekelenburg

Specialist Communication Processes