Case Study: ORT Gruppe achieves 35% efficiency gains through 95% automation with Censhare

ORT relies on censhare to solve the business problems of customers like HIT Efficiency gains of 35% and more highlight the success achieved

ORT Gruppe is a cross‑media agency of about 250 people that positions itself as an "agent of change" for clients needing modern customer experiences. When Dohle Handelsgruppe’s HIT supermarkets—an established chain with ~200 branches—came to ORT after a failed agency engagement, they needed a scalable customer‑experience platform (digital signage, app) with highly automated, omnichannel content management and local customization.

ORT, together with IT integrator MSP AG, deployed the censhare platform to automate content processes and templates, achieving a 95% automation level and measured efficiency gains of 35% for HIT. The solution delivered end‑to‑end integration across print, web and app, enabled hundreds of brochure editions weekly and thousands of personalized assets, and has become core to ORT’s offerings—helping projects pay for themselves and driving strong customer retention.

ORT Gruppe

Rüdiger Pläster

Executive Managing Director