Case Study: Newmarket Holidays achieves searchable, centralised image management and marketing automation with Censhare

Newmarket Holidays was looking for a way to organize its travel imagery and got more than it was expecting with censhare

Newmarket Holidays, a UK travel operator founded in 1983 that now offers everything from coach breaks to long-haul tours, needed a better way to manage its vast image library as online sales grew. The studio team had been manually tracking tens of thousands of photos, making it hard for colleagues across multiple teams and platforms to find, use and publish the right imagery, and wanted a solution that could also streamline marketing and brochure workflows.

The company implemented censhare’s DAM in a phased approach, initially populating it with more than 8,000 tagged images for about 400 tours and enabling web-based access for Windows and Mac users. Staff can now search, crop and share images (including designated “hero” shots), and Newmarket plans to expand censhare to automate brochure production and approvals—reducing manual work, speeding publishing and opening up further marketing automation opportunities.

Newmarket Holidays

Liam Bennett

Digital Asset Coordinator