Case Study: Motor Presse Stuttgart achieves international expansion and efficient multichannel publishing with Censhare

Motor Presse Stuttgart - Customer Case Study

Motor Presse Stuttgart, one of Europe’s largest special-interest publishers with 120+ magazines and operations in over 20 countries, faced a fragmented landscape of editorial systems and growing demands for digital products. The publisher needed a uniform, centrally controlled workflow to integrate decentralized editorial teams, external partners and to enable efficient internationalization and multi-channel publishing.

After evaluating options they implemented censhare, creating a central content pool that links headquarters, foreign subsidiaries and service providers and delivers content to print and new digital channels (including iPad apps) with minimal manual effort. The rollout streamlined international workflows, made new media channels cost-efficient to produce and improved the publisher’s ability to scale content and offerings across markets.

Motor Presse Stuttgart

Friedrich Wehrle

Managing Director