Case Study: Swiss cooperative LAVEBA achieves double‑digit marketing efficiency gains and streamlined content workflows with censhare

LAVEBA, Switzerland's premier agricultural and retail cooperative, optimizes marketing efficiency with censhare's cutting-edge Digital Asset Management (DAM) solution

LAVEBA, a Swiss agricultural and retail cooperative, faced inconsistent marketing processes and time-consuming manual workflows that led to slow content creation and uneven brand messaging across channels. Integrating a new MarTech system also required careful coordination across departments and existing infrastructure.

Partnering with premedia.at, LAVEBA implemented censhare’s DAM to centralize digital assets, automate workflows and enable seamless cross-department collaboration. The result was faster content production and approvals, improved brand consistency across markets, and a double-digit increase in marketing efficiency with quicker time-to-market for campaigns.

LAVEBA

Gabriel Gübeli

Marketing Director