Case Study: Kwikee achieves fast, scalable product-data distribution and 20-minute exports with Censhare

Kwikee/sgsco uses censhare to create, store, and automatically distribute complex data on 420,000 products

Kwikee (now part of Syndigo) creates, manages and distributes rich product content for brands and retailers, synchronizing the physical and digital shelf. Faced with highly complex, nested product data (around 2,000 attributes and ~200 data points per item) and an aging SQL-based system, Kwikee needed a faster, more flexible platform to ingest images and specs, transform them into retailer-specific formats, and automatically deliver accurate content to thousands of retailers and brand users.

Kwikee moved to censhare (hosted on AWS) and built input/output engines and APIs to power distribution via an Azure gateway. The new platform handles 420,000 products, 1.1 million images and 9 million files, serves 7,000 online users and hundreds of retailers, and cut large data exports from a weekend to about 20 minutes. Read performance is now several times faster, and the solution provides a future-proof API layer for branded queries, Alexa integration and mobile apps.

Kwikee

Rachel McMenimen

Vice President of Operations