Case Study: Tourism Ireland centralizes 60,000 assets and cuts campaign production time by up to 50% with Censhare

Irish Tourist Boards Embark on Joint Digital Asset Management Journey

Tourism Ireland, Fáilte Ireland and Tourism Northern Ireland — three public agencies responsible for promoting the island of Ireland — needed a modern, global Digital Asset Management (DAM) system after a mandatory public tender. They faced rising demand for video content, complex format requirements, siloed assets across agencies and partners, and the need for streamlined collaboration and tighter control over internal and external access.

They deployed a shared censhare DAM hosted on AWS that centralizes 60,000 assets, automatically generates required video formats from a single high‑res file, and exposes an API for integration and personalized marketing. The platform now serves about 350 internal users (with 20,000+ external users expected), cut campaign preparation times by up to 50%, improved interagency collaboration and access control, and was implemented smoothly despite COVID‑19 constraints.

Tourism Ireland

Patrick Lennon

Content Coordinator