Case Study: Migros achieves 70% reduction in hosting costs and streamlined ad production with Censhare

How Migros Kept costs down with the right ad technology

Migros, Switzerland’s largest retailer with over 86,000 employees, 10 regional cooperatives and more than 600 stores, faced a sprawling advertising operation across four languages and multiple regions. Their aging media database and a tangle of disconnected systems made campaign production labor‑intensive, error‑prone and expensive, with no uniform planning or automated workflows between departments and agencies.

Migros adopted censhare’s modular DAM and content management platform to centralize assets, automate workflows and connect internal and agency studios. The solution now manages 6 million assets, generates about 1 million PDFs per year, supports multiple regional and language variants, and delivered a 70% reduction in hosting costs and a 15% cut in agency spend while greatly streamlining production and transparency.

Migros

Gabriel Gübeli

Head of Promotions Management