Case Study: Hearst Magazines UK streamlines production and boosts content reuse with Censhare

Hearst UK was looking to push boundaries with censhare as it shifts from being a publisher to a modern media company

Hearst UK, publisher of brands such as Cosmopolitan, Esquire, Good Housekeeping and Harper’s Bazaar, needed to evolve from a traditional print publisher into a modern media company. Facing a "trilemma" of declining print revenue, rising expectations for free online content, and the need to grow digital, e‑commerce and events revenue without compromising product quality, the company sought greater efficiency, collaboration and tighter control of assets and workflows.

By adopting censhare for digital-asset, content and product-information management, Hearst created shared content hubs, automated image ingest and approvals, and standardized workflows to break down silos and boost reuse. The platform now touches two-thirds of the business and delivered measurable results: 30% content reuse, 3,000+ hours saved annually generating PDFs, 20,000 press shots auto-sorted daily and a 5% annual reduction in page costs—enabling Hearst to pursue revenue diversification in events and licensing.

Hearst Magazines UK

Sophie Wilkinson

Head of Editorial Operations