Case Study: IHG Hotels & Resorts achieves faster go-to-market and centralized property data with Censhare

Global Hospitality Group Streamlines Property Data and Media Management to Accelerate GTM Efforts

InterContinental Hotels Group (IHG) is a global hospitality company with thousands of properties across luxury, mid-scale, and extended-stay brands. IHG lacked a single source of truth for property data and digital assets: applications were unintuitive and used inconsistently, there was no central place to enrich, approve, and publish property information, and onboarding, updates, and distribution to OTAs were slow and manual.

censhare, with partner Avyre, implemented a phased integration using its core DAM, PIM and CMS capabilities to create a compound asset that brings media, product attributes and content together for enrichment, approval and distribution. The solution improved system interoperability, reduced manual work and redundancy, accelerated go-to-market readiness for new properties and brands, and streamlined publishing and OTA distribution.

IHG Hotels & Resorts