Case Study: Egmont achieves lower magazine production costs and higher-quality content with Censhare

Egmont is keeping its magazine brands as strong as possible for as long as possible by diversifying into new services for its core audiences

Egmont, the publishing group behind multiple magazine brands in Denmark, Sweden, and Norway, needed to lower magazine production costs as print revenues fell without sacrificing quality or sales. The company also struggled with inefficient, outdated workflows, difficult content sharing, and too much time spent on manual layout and file handling.

Censhare provided a Digital Asset Management solution that automated layout and content production, enabled editors and freelancers to work directly in templates, and made assets easier to search and reuse across brands and countries. With Censhare, Egmont automated 70% of layout work, saved about 30 minutes per employee each day, increased visual refreshes from every other year to four times a year, and achieved 10% content reuse per issue.

Egmont

Marianne Gram

Publishing Director