Censhare
53 Case Studies
A Censhare Case Study
DIE ZEIT, a leading German weekly newspaper, needed to adapt to faster information behavior while preserving its journalistic quality, distinctive layout and pictorial language across channels. The publishing house wanted a mobile product that reflected the weekly print experience, complemented ZEIT ONLINE, and encouraged paid readership — a challenge of translating high‑quality print design into a digital, mobile format.
Using censhare as the app production environment, with technical and publishing support from ZEIT ONLINE and agency artundweise, DIE ZEIT launched an app that combines native InDesign layouts with dynamic HTML5 content and automated content provisioning. Editors can select and edit articles from DIE ZEIT or ZEITmagazine in a web interface or import InDesign pages, giving full design freedom and improved user guidance — delivering a print‑like mobile product that supported the publisher’s app strategy and increased willingness to pay among readers.
Christian Röpke
Managing Director