Case Study: URSAPHARM achieves 4x higher marketing productivity and 7x faster content approvals with censhare

Content Centralization for Efficient Healthcare Marketing

URSAPHARM, a German pharmaceuticals maker and market leader in dry‑eye treatments selling in 60+ countries, was hampered by a slow, paper‑based marketing approval process and strict regulatory requirements that demanded fully tracked approvals. The manual workflow created bottlenecks and limited marketing productivity as the business scaled.

URSAPHARM implemented censhare Universal Content Management (DAM + PIM), tailored through workshops to its processes, to centralize product and brand content and enable parallel digital approval workflows. The change delivered one approval cycle per day on average, roughly 3–4× more output, 7× faster approvals, compliance across 80 countries, substantial cost savings, and a platform for further digitalization (packaging approvals, online channels, translations).

URSAPHARM

Dirk Zirnstein

Brand Manager